Blog

Is Florida Right for You? | Florida Real Estate Bootcamp 2026 #954

Leomae Joy A Cabalhug

Published on: 10/04/2026

In this episode of The Norris Group Real Estate Podcast, Joey Romero is joined by Craig Evans, CEO of The Norris Group, and Douglas Brooke Homes for an in-depth discussion on the upcoming Florida Bootcamp and the current state of the Florida real estate market. The conversation covers key macro trends driving migration into Florida, including domestic vs. international population shifts, the long-term outlook for housing demand, and how rising interest rates and insurance changes have reshaped buyer behavior. The team also breaks down their current build-to-rent model, highlighting affordability-driven construction, stable cash flow projections, and why new construction continues to outperform aging rental stock in today’s market.

Mastering Real Estate Growth and Client Success with Sarah Ayala Part 2 #953

Leomae Joy A Cabalhug

Published on: 04/04/2026

In this episode, Joey Romero continues his conversation with Sarah Ayala of Tower Agency, diving into her approach to mentorship, team building, and navigating today’s unpredictable real estate market. Sarah shares how she developed an 8-week mentorship program designed to equip new agents with the mindset, systems, and lead generation strategies needed for long-term success. She also discusses the importance of vulnerability, consistency on social media, and finding balance while managing both personal production and leadership responsibilities. With insights on today’s “emotional market,” this episode offers valuable guidance for agents, buyers, and investors looking to adapt and thrive.

Mastering Real Estate Growth and Client Success with Sarah Ayala Part 1 #952

Leomae Joy A Cabalhug

Published on: 27/03/2026

In this episode, Joey Romero sits down with Sarah Ayala of Tower Agency to explore the insights and strategies first-time home buyers, sellers, and real estate investors need to know. From navigating the buying process with confidence to understanding market trends and investment opportunities, Sarah breaks down complex real estate concepts into practical, actionable advice. She also shares how she transitioned into leadership in real estate talent and growth, and why building relationships and trust is key to long-term success in the industry.

Inside Real Estate Tax Planning with Amanda Han & Matt MacFarland | Part 2 #951

Leomae Joy A Cabalhug

Published on: 14/03/2026

In Part 2 of The Norris Group Real Estate Podcast, host Joey Romero continues the conversation with Keystone CPA managing partners Amanda Han and Matt MacFarland. They break down powerful tax strategies for real estate investors, explaining why tax planning should be a forward-looking strategy rather than just filing returns. The discussion explores how investors can use deductions, entity structuring, cost segregation, and evolving tax strategies as they scale their portfolios.

Inside Real Estate Tax Planning with Amanda Han & Matt MacFarland | Part 1 #950

Vanessa Bato

Published on: 06/03/2026

In this episode, Joey Romero sits down with Matt MacFarland and Amanda Han of Keystone CPA to explore the tax strategies real estate investors need to know. From cost segregation and bonus depreciation to real estate professional status and the short-term rental loophole, the conversation breaks down complex tax concepts into practical insights. Matt and Amanda also share how they transitioned into working with real estate investors and why staying ahead of changing tax laws is critical for both CPAs and investors.