Lisa Hoegler

Founder and Executive Director of LA South REIA

Lisa is the Founder and Executive Director of LA South REIA and an active full-time investor. She discovered her passion for investing after joining a REIA in Charlotte, NC and purchasing her first property in 2004. Lisa credits the experienced members of that REIA for giving her the confidence and the support to do her first deal. Since that time, Lisa has been the principal investor on hundreds of rehab and rental properties. Today, Lisa’s primary focus is growing her note portfolio and coaching members of the LA South REIA toward successful investing careers, as others had done for her. Her areas of real estate expertise include rehabbing, creative financing, private lending, and cash flow properties. Prior to becoming a full-time investor, Lisa was a corporate finance executive for Fortune 500 companies such as Bank of America, Delta Air Lines, and Fiserv. She received her M.B.A. from the Kenan-Flagler Business School at the University of North Carolina – Chapel Hill and her Bachelor of Science from Cal State Long Beach. Lisa is proud to call the South Bay her home.

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