What’s The Magic Words?

Today’s News Synopsis:

Certain words and phrases could help boost your property listings.  What are they?  Freddie Mac reported mortgage rates began this year by decreasing, putting 30-year rates now at 3.64% and 15-year rates at 3.07%.  The latest trend combines millennials with granny-chic for a new style called “grandmillennial.”

In The News:

Freddie Mac “Mortgage Rates Drop as 2020 Gets Underway” (1-9-2020)

“Freddie Mac (OTCQB: FMCC) today released the results of its Primary Mortgage Market Survey® (PMMS®), showing that the 30-year fixed-rate mortgage (FRM) averaged 3.64 percent.”

Zillow “‘Silicon Prairie’ Communities Top List of Up-and-Coming Tech Markets” (1-9-2020)

“Silicon Valley and Seattle might seem like the obvious places for tech start-ups to set up shop and large companies to site new offices.”

New York Times “The Most Popular Words in Real Estate Listings” (1-9-2020)

“‘Open floor plan.’ ‘Granite countertops.’ ‘Vaulted ceilings.’ Here are the words and phrases that most often lure us to property listings.”

HousingWire “Millennials are migrating north” (1-9-2020)

“The hottest housing markets might be in the south, but Millennials are gravitating up north.”

Realtor.com “What Is ‘Grandmillennial’ Style?  Millennials Meet Granny Chic” (1-9-2020)

“If you think “granny” chic is a somewhat dubious trend, brace yourself for its latest offshoot that’s taking Pinterest and Instagram by storm: “Grandmillennial” style!.”

Apartment Therapy “These Are the Top 25 Cities for Eco-Friendly Living in the U.S.” (1-9-2020)

“If you feel guilty about not using reusable straws and using the odd single-use plastic bag, don’t worry.”

MarketWatch “This waterfront city is the No. 1 place in America to retire” (1-9-2020)

“If warm weather, easy access to the beach and an affordable price tag sound like your dream retirement, this town might be for you.”

National Association of Realtors “Fourth Quarter Good Time to Buy and Sell Home, Realtor Survey Says” (1-9-2020)

“More than half of Americans recently polled believe that now is a good time to make a home purchase, according to the latest consumer findings from the National Association of Realtors.”


California Real Estate Investor Events

Bruce Norris will be presenting his newest talk 6 Things To Succeed In 2020 with OCREIA TONIGHT.

Bruce Norris will be presenting his newest talk 6 Things To Succeed In 2020 with CVREIA on Thursday, January 14.

Bruce Norris will be presenting Turmoil: The Coming Storm of Negative Interest Rates on Saturday, February 1.


Looking Back:

Is 2019 the year of the 3D printed house?  The Mortgage Bankers Association reported mortgage applications increased this week by 23.5% after having seen declines previously.  According to a new report from RealEstate.com, those who were able to buy a home for the first time earned $30,000 more than their friends who could not afford one.


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