Mike Cantu Presents 2013 and Beyond

Mike CantuWhat is it that you’re out to accomplish? That’s the big question. Exactly, what is it? Equity, cash flow, a pile of cash? Get specific. How much and when? It’s all attainable under the great umbrella of real estate. Spend time thinking it through. This is your future. Set aside time for thinking every day. Put no limits on your imagination.

Put your business plan in writing. It belongs in your goal book. Review it every morning and night. Keep it simple. Simple, but not easy.

A good plan with the proper actions over time is all that stands between you and the life and lifestyle you want. Persistent and consistent are the key words here.

Have clay plans vs. stone plans. They’re easily remodeled and shaped to accommodate the changing market. Expect lots of changes in 2013.

There’s opportunity in every neighborhood. If there are houses, there are opportunities. Time and circumstances change all sellers. Good deals are made, not found.

Remember, we’re in the people business first and foremost — person to person. Secondly, we are in the real estate business. You dance with the people, not with the house.

Keep it simple. Don’t over-complicate things. It takes three things to make a deal: two humans and one property. That’s it. Keep it simple.

Make lots of offers. It’s like playing the lottery for free. The key here is to have lots of good leads. The more leads, the more offers. Any unmade offer is a ‘no.’

Take lots of action — disciplined action – and do it every day. ‘What did you do to buy a house today?’ That is a very important daily question to ask yourself. Discipline usually means doing the opposite of what you feel like doing. Achievement comes from the sum of consistent small efforts, repeated daily. The foundation of achievement is intense desire.

Keep your overhead down. Marketing and innovation produce results. All other business functions are costs.

Produce for wealth creation and accumulation. Invest profits for wealth preservation and growth. Put the magic power of compound interest to work. Save 10% of all you earn. Pay yourself first.

The best investment you will ever make is your steady increase of knowledge. Invest in yourself. I can’t put enough emphasis on the proper education. Proper is the key word. Study alone is no substitute for experience and action.

Be patient. Wait for the right property and circumstance. Patience can save you from years of damage.

When the going gets tough, ask yourself: ‘what is freedom worth?’, and then never ever give up. Most importantly, enjoy the ride — every moment of it! Remember, all we ever really have is the present moment.

So get out there, get after it, and don’t quit until you get what you came for.

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