Hard Money Loans

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The Norris Group has provided millions in hard money loans for Main Street real estate investors every month since 1997. No bait and switch, great service, fast closings, and the right program at the right time in the right markets.  We provide non-owner occupied, business purpose hard money loans for primarily single-family properties (1-4 units) all over California and Florida for flip, rentals and new construction. We even fund accessory dwelling units! Are you an experienced pro? Ask us about our pro discount on our flip programs.


* 0.4% additional interest if investor is not opted in for direct deposit. **Points and LTV/ARV are subject to the required third-party appraisal which takes into consideration property condition, property location, and the investor experience. All loan programs subject to change.


The Norris Group’s loan programs are designed for California real estate investment professionals to make the process of investment funding fast and easy. In fact, our simple loan process enables our clients to close their purchases in as little as 5 business days!** We work with investors buying REOs, short sales, real estate auctions, trustee sales, trustee sale refinances, private party, and even residential construction projects. Our program focuses on single-family residential property (1-4 unit) in Southern California including Los Angeles County, San Diego County, Orange County, Riverside County, Ventura County and San Bernardino County. As well as nearby Rubidoux, CA, Pedley, CA, Glen Avon, CA Grand Terrace, CA, Bloomington, CA, Norco, CA, Moreno Valley, CA, Bloomington, CA, Mira Loma, CA, Loma Linda, CA and Redlands, CA. And, you can now offer leverage inside your self-directed IRA and solo 401(k) accounts thanks to our non-recourse loans.


We are a group of individuals keen on providing investors in the state of California with an opportunity to close on properties quickly. Our commitment to our practice is evident in the more than twenty years we have been serving California. Our team of professionals is always prepared to deliver excellent service and equally ready to close a deal. Here is why you can count on The Norris Group:

Since 1997, The Norris Group has funded millions monthly to investors which have resulted in millions of dollars in profit for our clients. From start-up investors who are looking to get into the real estate marketplace to the seasoned investors who invest multiple times per year, we have both the funding capacity available and the professional resources to meet your needs.

The Norris Group understands the sometimes small window of opportunity that exists in an excellent investment. That’s why our team works hard to hammer out a loan that works for all. Our process is swift, reassuring, and informative from start to finish; we know that time is money.

The Norris Group focuses on its specialty, and that is hard money loans. We stay away from traditional mortgages and keep things simple by providing quick ways for investors to get the finances they need to make their purchase. Conventional loans, on the other hand, can take weeks to sort out, creating the chance that an investor may lose out on a home. Our quick work helps our clients avoid that.

The state of California is filled with some of the top investors in the world, and we are proud to be in their good graces. Our testimonials page shows that investors believe in us to deliver them hard money loans faster than any other lender in the state. Our professionalism has been built on years of continuous service to our communities.

Build to Flip, Refinance/Rental, Rehabber/Flip, Accessory Dwelling Units (ADUs) – all of these programs offer flexibility to our investor clients. We prioritize program investors need and create programs that meet the moment and market.  Our expertise in California’s real estate market and timing puts us ahead of the competition.

It is no secret that The Norris Group is an investor-first firm, and that is because we understand the challenges of today’s real estate markets. We continuously revise market outlooks to provide our clients with the most up-to-date information available. We know that decisions about purchases must be made quickly, and we act accordingly.

The Norris Group is proud to have some of the best rates for hard money loans in the state of California. Typical hard money loan rates can range from 7.5% to 15% depending on the property. Some of the loans The Norris Group has had rates as low as 6.9%. Our programs change with the market. We continue to be California’s premier choice for hard money loans for a reason. 

The Norris Group understands that your time is valuable. Our team of professionals is responsive, attentive, and always prepared to make a deal. Our professional approach minimizes issues one may find with other lenders such as lagging responses, inaccurate information, and more. We have had more than twenty years to perfect our craft and are proud of the work we do.

Our tenure in the state of California has provided us with an excellent awareness of the ever-changing regulations and state laws that govern the real estate market. We are always ready to provide you with all the information you need about California’s regulations. From security deposit limits to tenant right laws, we have you covered.

We are thrilled to provide all of our clients with educational materials regarding real estate in California. Our California Only Training Series provides our clients with valuable information that can assist them while out on the field. We aim to be a partner that investors can count on time and time again.

The Norris Group looks at things from a business perspective primarily. For many of our clients, the purchase of a home or several homes is a business, and we understand that. Like any good business owners, we take a close look at the numbers and ensure that they are favorable to all parties involved. From interest rates to appraisal fees, we make sure it is all carefully examined and detailed to our clients.

It pays to have good friends. Over the years, The Norris Group has been able to build genuine relationships that have influenced our growth organically. Watching our clients’ businesses grow over the years motivates us to continue growing our network of serious investors ready to make a dent in the real estate market of California.

We are proud Californians and understand that Los Angeles County is quite different from Mira Loma County. We approach each client differently and always asses their needs and understand their urgency. Our knowledge and approach to the various counties of California have made us a top choice in the state for hard money loans, something of which we are very proud.

Just as we did when we first started, we always have an eye on the future. We do our research to anticipate changes to the market that can affect our processes and your business. We aim to deliver transparency each step of the way. Because we understand that anticipation is a powerful weapon in real estate investing, we updates our programs as the market shifts. Due to all the above-listed credentials, we confidently declare ourselves the partner that investors need in the state of California. Our commitment to helping you succeed is backed up by our rich history. When looking for a place to obtain hard money loans, we recommend you look us up; you will not regret it.

The services of The Norris Group are being extended to the sunny state of Florida. Our Florida branch will be looking to cover those counties which present significant investment opportunities. We aim to bring our professionalism and experience with us to The Sunshine State. For additional information, feel free to contact us today to inquire!


Whether you have a property you need funding for now or need a letter of credit to submit with your offers, start by filling out our secure online loan application.

fill out online and follow the directions.


Try our hard money loan program and we’ll give you access to our California Only Investor Training Portal. All you need is an Internet connection and a computer, tablet and/or mobile device to enjoy our award winning investor training, discounts, and economic newsletter. Learn more about how to get free training.

Direct Deposit:

All loans not enrolled in our Direct Deposit Program will have an additional interest rate of 0.4% for the short-term loan programs (Example: 9.9% compared to 10.3% on direct deposit). Direct deposit allows us to greatly automate servicing to focus more on origination. It also allows you to not worry about monthly mailings. It’s our way of going green and saving green for both sides of the equation. When you come in to sign new loan docs, simply bring in a voided check.


We can close in 5 business days on our Fix and Flip Program. However, a quick closing is completely dependent on the real estate investor giving complete escrow instructions in a timely manner, completely signing and returning docs on time, and keeping us informed of all changes. In addition, when using entities, investors must have all correcting paperwork for the entity. For faster service, investors should fill out a loan application online and be pre-qualified with The Norris Group. It’s easy, fast, and saves time. Closing time for long-term and construction projects will take longer depending on volume of fix and flips which take priority. Call for expected time frames.

Craig Hill,

Loan officer
Tel: (951) 780-5856
Fax: (951) 780-9827

Craig Hill has over 30 years experience in the Mortgage Business. Craig met Bruce Norris in 1990 and started funding his purchases, along with other investor purchases. Craig and his loan administrator of 30 years, Robyn Alhadeff, joined The Norris Group in 1996. Together they started our hard money loan service for the Norris Group. Our team has since grown to more quickly process and fund every transaction that comes through our doors. See our trust deeds to learn how you can earn passive and secured returns with trust deeds.

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