| Introduction | 1 |
| Character Qualities of Successful Negotiators | 3 |
| What Defines Strength in Negotiating | 9 |
| General Hints About Negotiating | 13 |
| Grab Bag of Handy One-Liners | 15 |
| Does Selling to an Investor Make Sense? | 19 |
| Initial Contact with a “One Call” Close in Mind | 23 |
| Initial Contact Where Establishing a Relationship Is the Intent | 27 |
| Negotiating Approaches for Each Buying System | 31 |
| Negotiating with the Seller | 35 |
| Costs to Buy and Sell a Typical House | 51 |
| Negotiating a “Subject To” Purchase | 63 |
| Negotiating an “All Cash” Cheap Price | 71 |
| Negotiating an Option to Purchase | 73 |
| Negotiating a Property Buy Directly with a Lender | 85 |
| Building a Relationship with the Broker Who Controls Inventory | 91 |
| Negotiating a Relationship with a Property Manager or Lawyer | 97 |
| Objections Most Often Raised | 99 |
| Response to Objections | 105 |
| Closing Techniques | 111 |
| The Breakdown of a Marginal Deal | 117 |
| Negotiating Forms | 119 |
| Homework | 133 |