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California Real Estate Headline Roundup

Posts Tagged ‘investing’

162-TNG Radio – Christopher Thornberg 2-20-10

Friday, February 19th, 2010

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Christopher Thornberg

Principal at Beacon Economics

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This week Bruce is joined by Dr. Christopher Thornberg. Dr. Thornberg is the founder of Beacon Economics, and he is one of California’s leading economic forecasters. He is one of the only economists who accurately predicted the crash and the recession that followed.

During the last show, Christopher discusses the proposal to allow a bankruptcy judge to determine what they should owe on their home. Bruce mentions that banks are not foreclosing on homes because if they did then  their losses would be incredible. Thornberg says the proposal for bankruptcy judges was being pushed for a while, but it came to an end because the right side of Congress was strongly against it. Thornberg thinks that most homeowners, whether they were in trouble with their home or not, would not have been supportive of that proposal. A large number of the people in financial trouble today are in trouble, not because they bought homes at the peak, but because they refinanced at the peak. People took money out of their home to buy toys, like cars and televisions. If you walked into a bankruptcy court, and showed the judge everything you’ve done with your finances, he would allow you to keep your home, but you would lose everything else. Also, a lot of people committed fraud on their mortgage applications, so they would certainly lose their home. Realistically, people should be happy that we still have non-recourse loans, because they can take your house but they can’t take everything else.

Christopher says there are no smart economists claiming that the U.S. has potential for deflation. The deflation in Japan is being caused because of their tight monetary policy. The potential for inflation is driven by the money supply. The government pursues a tight money policy, which means they don’t expand the money policy very much. Japan had problems with inflation in the 60s, and that scarred their national psyche. They have become so scared of inflation that they have allowed deflation to occur. If Japan wanted to get rid of deflation, all they need to do is start printing money.

Japan has huge national debt, but they don’t want to inflate because that would make their cost of borrowing increase dramatically. If the United States started to inflate, and that inflation coincided with a $20 trillion federal debt, we would be in trouble. However, our existing debt would become much cheaper, because the interest rates are fixed.

In 2009, banks changed the way they deal with distressed debt. They don’t need to be aggressive about how they value loans, even though many of their loans are under water. As long as the bank can keep the loan current, they don’t have to acknowledge the potential loss in that loan. If we forced a mark-to-market mentality on banks today, we would probably collapse the banking system. There would probably be at least 6,000 banks going out of business if we forced banks to comply with their actual Tier 1 capital needs. We do not have the man power or the money necessary to bail out all the depositors in those institutions.

This is similar to what Japan allowed to happen in their bank system, but it is not the same. Japan created what Christopher calls “zombie banks”, and they made it difficult for anyone to raise debt. Our banks do not have to worry about that problem as much.

One of the nice things about the American economy in comparison to Japan, is that we still have a competitive market. Christopher has some friends who have become employees of different companies due to bank buyouts. Eventually, they quit and decided to start their own bank. These people are becoming new entrepreneurs who pick up the slack for banks who will not lend. Christopher thinks that these kinds of people will be our saviors.

A little inflation goes a long way. The U.S. could easily inflate the economy, which would pick up the asset values, and that would take a tremendous amount of pressure off of our banking systems. The Federal Reserve has made the stance that they are anti-inflation. Christopher believes that Bernanke needs to think more realistically, because a little inflation would be a huge relief for our financial system.

When we have inflation, we usually have an increase in wages. However, wage increases do not usually occur quickly.

In 1982, Bruce refinanced his house to be an investor at 17.5%. That is the long run consequence of that kind of activity.

Bruce asks Thornberg if he foresees the United States having positive GDP growth over 1 percent. Thornberg feels very confident that this will happen. The U.S. economy still has a lot of problems to deal with. However, if the government backs off the stimulus and allows the economy to re-grow and if we have less consumer spending, and more exports, then we will have a great opportunity to grow as a country.

When we talk about GDP, we are talking about the fundamental ability for an economy to produce goods. Our ability to produce goods and services increases by about 3 percent per year, and we’ve been maintaining this growth for decades. The question is, “What are we losing that productive output for?” Thornberg thinks we’ve been using that output poorly. We have been using our output to supply consumer spending and to bring in imports. Also, we have lost our focus on exports and business spending.

We have had a demand shift from less consumer spending to more exports. It takes a while for supply mechanisms to restructure themselves to meet those new demands. It is incorrect to say that demand creates supply. The question is, “How is the supply being altered by the basis of demand?”

The U.S. GDP growth was supported by a lot of equity extraction. Now many people must to save for their retirement. Bruce wonders how much that hurts that which represents 70 percent of GDP engine. This is the point that Christopher has been trying to make. If we hadn’t had the big equity bubble, and if we hadn’t seen an extreme increase in consumer spending, then our ability to supply would have shifted to exporting and business spending.

California has a $1.9 trillion economy, and a $20 billion deficit. Our problems are political and not economic. Christopher thinks we simply need our leadership to make some basic decisions on how California will finance the ending of our debt problem. We don’t have a government that spends a lot of our money. The problem is that we spend it in the wrong places. At the same time, we are not a high tax state. We put high taxes on small bases, which makes us an unfriendly tax place for specific constituencies. Christopher thinks that we simply do not have the political will to get rid of our debt problem.

Christopher thinks that Prop 13 is a fiscal injustice. It amazes him that Prop 13 was even allowed to exist. Prop 13 under the fairness clause, which states that if you are receiving similar services then you should be paying similar dues. Prop 13 should have been rejected in the California Supreme Court. Thornberg thinks we need to get people to vote against this proposition, but we probably won’t make this happen.

Christopher does not currently know, for sure, if we have positive or negative migration in California. However, based on some of the recent reports he has read, California is seeing negative migration. This is largely due to the weak state of the labor markets. The good new is that once we get out of our mess, we will have a weak dollar and lower home prices. Christopher is optimistic that once we are done with this mess, California will show outstanding growth.

The United states has becomes the world’s largest debtor nation. The good news is that the dollar has to go down at some point in time. China, India, Russia and Brazil have made an explicit policy to keep the U.S. dollar strong. They do this by taxing their citizens in order to buy U.S. treasuries. This is a strategy that will someday end, and this will cause the U.S. dollar to fall. This means that they will buy a U.S. treasury, but they will probably lose at least 15 percent of the value in their investment, because of the decline of our value. They are taxing Chinese peasants to subsidize American consumption. They could stop investing like this if they wanted to, but that would immediately severely damage their currency. People keep saying that China is overcoming us, but that just isn’t true. If you owe the bank $10,000, the bank owns you. If you owe the bank $1,000,000, you own the bank. This is exactly what is going on with China. We own them, not the other way around.

Bruce asks what privileges we have as the world reserved currency status. Thornberg says that we get what is called “seniorage”. This means that we can print money, and other people will want to hang onto that money. As a result, we get a subsidy kick out of it. In reality, this is not that important of a status.

We’ve left our worries of private bank debt behind. The new worry in the financial markets is sovereign debt. A lot of nations have increased their spending to levels that aren’t sustainable. People are worried that we will see similar losses in sovereign debt as we saw in banking debt. As a result of this, more people are investing in the U.S. dollar, which is causing the U.S. dollar to improve. Unfortunately, Christopher does not believe this will help us recover.

161-TNG Radio – Christopher Thornberg 2-13-10

Friday, February 12th, 2010

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Christopher Thornberg

Principal at Beacon Economics

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This week Bruce is joined by Christopher Thornberg. Christopher is an expert in the study of regional economies, real estate dynamics, and business forecasting. In 2006, he co-founded Beacon Economics which is an  economic research and consulting firm that specializes in real estate markets, local economic development, and public and private policy issues. Christopher has also been part of the Norris Group’s award-winning fundraising series, I Survived Real Estate.

Christopher and Bruce discuss the current state of the market and whether the market is truly experiencing a comeback or is it completely manufactured.  Christopher goes into detail about Bernanke and his current handling of the market.  Government actions has delayed the inevitable and Christopher and Bruce discuss what the different strategies have been and how effective they have been and how much longer we should expect to see these manipulations.

Bruce and Christopher talk about Fannie Mae and FHA and the growing issues with FHA’s portfolio. The Mortgage Bankers Association estimates 20% of the their loan portfolio is in trouble.

A complete transcription of the show coming soon.

Tip of the iceberg by Bruce Norris, An Introduction in Parts

Friday, February 5th, 2010

By request we have broken up the introduction into smaller pieces so viewing is faster.  In these four video sections, Bruce Norris discusses his upcoming California market timing udpate, Tip of the Iceberg. Tip of the Iceberg explores micro trends in California and helps prepare real estate professionals for the years ahead. Some of the conclusions might surprise you!

To register for the seminar, visit our event portion of the website http://www.thenorrisgroup.com/training/tip-of-the-iceberg

Who should attend: investors, Realtors, mortgage professionals, and market timing nerds (you know who you are).

160-TNG Radio – Philip Tirone 2-6-10

Friday, February 5th, 2010

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Philip Tirone

The Mortgage Equity Group, Inc. and www.7Stepsto720.com

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This week Bruce is joined by Philip Tirone. Philip is the president of the Mortgage Equity Group, and author of Seven Steps to a 720 Credit Score.

At the beginning of the second quarter of 2010, the Fed may not be the MBS-arm. This role may go back to the private sector. If this happens, Philip believes it would cause a disaster which would lock up the entire industry. The Federal Reserve has been helping the problem. The Fed will go from buying nothing to buying $800 billion in order to prop up the economy. Philip believes the Federal Reserve will reach a time in which they will no longer be able to continuously buy. However, both Bruce and Philip agree that the Fed’s limit will not be reached before April.

Right now, people have the mentality that they should not refinance unless they can get a value under 5 percent, but rates are at their lowest in over 60 years. Philip believes that if the rates increased to 6 percent, then the public would have a significant shift in their desire to buy. Philip thinks that if this increase occurs, some people will simply wait for rates to return to the previous low value. Unfortunately, if the government removes its influence from the market, Philip thinks there is a chance that the rate may return to a rate much higher than 6 percent. Bruce believes this sort of change would be very harmful.

We do not currently have enough buyers in the market, because the government is still paying people $8,000 to buy homes. This tax credit has helped realtors greatly in making deals.

For every 1 percent increase in the mortgage rate, the buying power is reduced by 15 percent. Fannie Mae and Freddie Mac are maxing out the back end ratio at 45 percent. The government is trying to stimulate the housing market by keeping rates low, and by buying billions of dollars of debt.

Philip thinks the back end ratio is preventing more loans than the front end, because the front end is simply like a point of interest, but the back end is like a deal breaker.

In Riverside, the home payment does not typically exceed rate. You would think this would make it easy for these citizens to qualify, but many of them have car payments and credit card debt which takes away their qualifying ability. This sort of problem is not something you can change over night, and it is causing a large number of losses in the number of home buyers.

The media has done a good job at scaring people into believing that they are underwater. In Philip’s area, with FHA, you can buy a $750,000 home with only 3.5 to 4 percent down. The problem is that people have now been conditioned to believe that they are incapable of qualifying for a loan. Some people believe that loan qualification currently requires a 30 percent down payment.

Philip has seen many people make strategic defaults on their payments. Philip recently talked to a man who had $150,000 in debt, and was underwater on his payments by $5,000. This man decided he was going to negotiate with all of his money lenders. He stopped paying his debts with the realization that his credit would go down. He then called his lenders and told them that he was will to negotiate for 15 cents on the dollar, payable over six months. He then began to receive threats from the lenders. His home lender threatened to get him put in jail. Nothing happened for 5 or 6 months, but later on he was able to settle for 22 cents on the dollar with his credit card debt. He later said that everyone he talked to about modifications was giving him a different story. Each industry had something different to say about modification. Philip doesn’t even think that the major banks like Bank of America currently understand everything about loan modifications.

Two years ago, strategic defaults would have been looked down on, but now many people consider it acceptable. Bruce has even heard that some college campuses are encouraging people to strategically default. Presently, about 11 percent of people are delinquent on their payments, but if we allow people to strategically default, then things could get worse. Philip thinks that the problem is that we are rewarding people that are behind on their mortgage payments. Those people gave their lenders their word that they would pay, but they have not kept their promise. Philip thinks that people who are current on their payments are getting angry, because they feel like all bad borrowers are being rewarded, but they are being damaged for doing the right thing. Philip thinks some of these good borrowers want to take revenge on the banks via strategic default. Bruce can understand that mentality, but this debt that is being incurred from these defaults is hurting us all in the future.

The fact that it is sometimes significantly cheaper to rent can be demotivational for some home owners. Another problem is that lenders are not being aggressive in foreclosing on properties. For example, Bruce knew someone who had not made a payment for 2 years, and their property went to sale. This person bought the home for $400,000, and then refinanced for $800,000. After the two years without payment passed, the lender opened the trustee sale at $400,000, but no one bid on the property. The lender then canceled the trustee sale and contacted the severely delinquent borrowers in attempt to make a deal. In the end, these two-year delinquent borrowers had all of their back debt forgiven, a $400,000 principal deduction, and a 2 percent interest deduction. When people hear those kinds of stories, it encourages people to strategically default as well.

Philip has asked people, through his blog, about whether or not they know someone who is not making payments on their home. Philip has received many comments from these people. When Philip hears people tell these stories he thinks, “Would you treat your kids this way?” Now that he is a father, he frequently thinks about the values he is teaching his children. Considering this, he would not want to encourage his children to damage other people through strategic default.

Bruce thinks there is big moral problem that develops when you reward people for making bad financial decisions. If a person loses a home, they will learn to not over borrow. When we reward people who are losing their homes, they will learn to expect someone else to take care of the problems they create. People view the real estate bubble busting in a different way that they view the stock bubble busting. Bruce knows people who lost 90 percent of their stock value within 6 months, but they couldn’t complain to someone about receiving bailout money. We have not treated our real estate problems in this way.

Some people did not put money down on their homes, so they did not truly have a financial commitment to their house. The lenders are the people who are really taking the hit on foreclosed homes. Bruce thinks many of those lenders deserved to take that hit, but rather than paying for the foreclosure problems out of their own pockets, they are making tax payers cover their mistakes.

Bruce asks if lenders are doing loan modifications for jumbo loans with the same program as Fannie Mae, or if they are making individual decisions. Philip says that the banks are making individual decisions for jumbo loan modifications, and he does not understand the reasoning behind their choices. Philip believes that banks are lying to borrowers, because they are giving different explanations for their decisions to different people.

Bruce was recently on a debate panel for REOMAC. He asked a lender about a specific trustee sale result. In this trustee sale, there was a $1.1 million loan go to sale for $400,000. After discussing this trustee sale, Bruce asked the lender, “When did you have to realize that loss?” Bruce asks Philip when lenders have to acknowledge a loss, because right now there are a huge number of delinquencies that are not in the default process. Bruce wonders if banks are allowed to keep loan amounts at the same value until a certain time. Banks get concerned when they have REOs on their books, because that causes their reserve requirements to expand dramatically. Banks can have a loan that is delinquent and not have to expand their reserves. So if these banks have an audit coming up, they have to get REOs off their books, but if they do not have an audit, then they are less concerned. This is why people are being allowed to stay in their homes without paying for over a year.

Credit scores dramatically affect your loan rates. Philip is doing a refinance for a man who makes over $500,000 per year, and he has a credit score of 685. The only reason why he has a credit score of 685 is because his credit card company will not report his proper credit limit to the bureaus. This credit card company is affecting his credit score by somewhere between 40 and 80 points. The money he owes is very insignificant.

Philip’s website is www.philiptirone.com. His phone number is 310-453-1901. He will handle any kind of mortgage throughout California.

Join us next week as we interview Christopher Thornberg!

159-TNG Radio – Philip Tirone 1-30-10

Friday, January 29th, 2010

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Philip Tirone

The Mortgage Equity Group, Inc. and www.7Stepsto720.com

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This week Bruce is joined by Philip Tirone. Philip is the president of the Mortgage Equity Group, and author of Seven Steps to a 720 Credit Score.

Philip got in the business in 1997; near the beginning of the boom. For the first 9 years of Philip’s loan career, he continuously saw regulators loosen the business guidelines. The people that he worked with were making substantial incomes from 2004 to 2006. There were some loan agents in Philip’s office who were driving Bentleys. Most of those people are now out of Philip’s business, because they matched their income with their expenses, and they lost their wealth during the recession. This reminded Bruce of a recent trustee sale he attended in which many of the homes being sold were previously owned by mortgage brokers.

Three years ago, a mortgage banker was someone who lent their money to property buyers. The second tier of mortgage banking in which a regional firm lends their own money through a warehouse line. Bank of America, Wells Fargo, and Washington Mutual portfoliod their high risk loans. These high risk loans were what caused other big banks to fail.

Mortgage brokers are individuals who can go to banks and take loans. Many banks have retail divisions, in which people can walk off the street, and they have whole sale divisions, in which banks would sell mortgages at lower rates to people who could sell mortgages. Whole sale mortgages allow mortgage banks to sell their loans at a lower rate to people who will bring them business.

Presently, 99 percent of loans being done right now are going to the government through Fannie Mae and Freddie Mac. Fannie and Freddie are the mortgage backed security outlet. Because loans are being heavily regulated, there is little difference between mortgage bankers and mortgage brokers. This is because there are no longer a large variety of loan programs with different fees; everyone is selling the same product.

The value of a mortgage broker is more appreciated for large mortgages, because they know how to get the deals. Unfortunately, those loans have dried up. The amount of financing being done over $729,000 has probably decreased by over 80 percent. This is partially because mortgage brokers could use stated income loans. There were some scenarios where stated income loans were not a bad idea. For example, a company owner with $5 million in the bank, who wants to buy a $3 million property with 30 percent down, is a good applicant for a stated income loan. Stated income loans did not always mean “no proof” loans. When Philip first got into the business, bankers would check out bank statements. Little by little, stated income became a no document program.

Bruce Norris estimates that over 1,000 foreclosures will occur within the next 30 days on houses valued above $1 million. It is not easy to refinance a bill that expensive, and there are not enough people to buy expensive homes like that.

Another presently occurring problem is poor appraisals. Philip refinanced for a man who bought a loan for $850,000. The value of his property increased to over $1 million. When he ordered the appraisal, the appraisal value came in at $850,000. The borrower was very frustrated with his property’s devaluation, but he didn’t choose to try and sell the property immediately. Later on, he asked for another appraisal, and the appraisal value came in at $1,170,000. These mistakes are making investors want to pull their hair out. We are bringing in appraisers from outside areas who don’t know about the areas they are working in. The AMCs are supposed to behave as a wall between lenders and mortgage bankers, but the reality is that the lenders who were defrauding the banks are not in the business any more.

Bruce asks Philip to discuss the different regulations that have come into the industry. The regulation in the loan industry is so overdone right now; it is literally causing people in the industry to do 2 to 3 times as much work. Regulation X states that mortgage bankers must give extremely precise estimates. These estimates must be so precise that if the escrow fee comes even $200 above the estimate, then the lender must pay for it. This need for precision in estimates is causing people to require over-disclosure. People are complaining about how expensive the fees are, and Philip has to explain that we are in a terrible scenario with over regulation. Any time new regulations come out the loan process is slowed down. For example, one month ago Philip submitted a loan on a $2.5 million property with a 5 year fixed loan, but he later decided that he wanted a 3 year fixed loan. Once he chose to make that change, everything in the loan process had to stop. The underwriter couldn’t underwrite it. If you send the corrections through email then you have to wait at least 3 days. If you are an investor selling a property, you will not be able to sell any faster than within 30 days.

Throughout Philip’s career, refinances and purchases have equally dominated the industry. Currently, more people are doing refinancing because of the great rates.

In 2005 and 2006, about 85 percent of the people who came to Philip were able to get loans. In 2009, only about 15 percent of Philip’s potential customers were able to get loans. Bruce asks what happened to those people who made them incapable of getting loans. Philip says that it is a combination of bad personal scenarios and bad lending policies. Some have severely damaged their savings. In the majority of the cases, the lending guidelines are the cause of trouble. Philip could get great approval for a buyer with a statistically low default risk, but now mortgage bankers are not allowed to back anyone with a default ratio over 45 percent. These policies also prevent refinancing for people who could safely take on extra debt. Some people are being restricted from getting a loan, because they bought a car that slightly tipped them over the 45 percent risk scale. A great borrower could increase their lease by 42 dollars, and then disable themselves from getting a loan. Philip advises people who are looking for a loan to not put anything on their credit card. Even paying off a collection account can damage your credit score.

Jumbo loans include anything over $729,000. These loans do not have typical 30-year fixed loan rates. A five year fixed loan will have an interest rate in the low 5s, and ten year fixed loan rates will be in the high 5s.

Philip’s website is www.philiptirone.com. His phone number is 310-453-1901. He will handle any kind of mortgage throughout California.

Reserve requirements for banks have changed significantly for those involved in jumbo loans. Jumbo loans must be backed by six months’ income or 12 months’ payment, but this can vary depending on the situation. Reserve requirements are not as black and white as credit scores.

Bruce and Philip will continue this discussion next week.

158-TNG Radio – Greg Norris 1-23-10

Friday, January 22nd, 2010

Greg Norris

Greg Norris

Greg Norris

The Norris Group

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This week Bruce is Greg Norris, Bruce’s oldest son. He has been working for The Norris Group since 2004. He was the project manager of TNG’s Rosamond building project. His current job involves buying bank owned properties and trustee sales.

Before he began working for TNG, Greg was an electrician. He got training from a union program in Los Angeles. He started as an apprentice, but he eventually reached the position of general foreman. He then quit his job as an electrician and began to work as a project manager.

Greg’s experience in construction has helped him a lot in the real estate buying and selling business. He knows what it takes to finish a job on time, and he is able to quickly weed out bad construction workers. He also has the ability to quickly recognize repair problems on a house.

If you want to learn how to check a house for repairs, Greg suggests that you take the TNG home repair course. The TNG course will give you some shortcuts to quickly estimate repair issues. He also thinks you could learn a lot from going to a job site with a general contractor who could give you his perspective on repairing homes.

Depending on the inventory you are working with, repairs can be fairly repetitive. Some REOs require very light rehabs, but Greg usually only buys REOS that require heavy rehabilitation. Homes that need heavy rehabilitation is very repetitive, because you typically have to start with the home’s shell and rebuild it.

Greg is so efficient at estimating repairs that he doesn’t often spend time taking notes on his homes. The reason why he is so proficient is because he has experienced a lot of repair repetition. When he first started buying auction properties for Bruce, he was observing 40 to 60 homes per day. When you’ve seen that many houses, you get to the point where you can estimate home value before you even walk inside. However, it is impossible for Greg not to miss things, but he is not concerned about these unknown factors so long as he is 90 to 95 percent accurate on his repair estimation. He also puts a little cushion into his asking price if he feels there are going to be expensive unknown costs.

The age of the property significantly changes the risk factor for unknown repair costs. You need to pay attention to what repairs were made by previous owners. Old houses are more likely to have plumbing and electrical problems.

Because REO inventory has decreased, more detailed remodels, in which room additions and other add-ons are included, are sometimes necessary. These kinds of additions sometimes require building permits that not everyone can get their hands on. These scenarios may not happen very often, but Greg has encountered homes in which the previous owner attempted to do a remodeling job and failed. Choosing to make major corrections, such as in Greg’s example, will depend on your ability to determine what kinds of remodels are considered more desirable in the market. Greg has observed many homes, so he has the ability to quickly perceive what buyer’s will like.

When Greg is selecting a contractor, he always checks out the contractor’s license, they are required to go through an application process, and they must have workers compensation. After their credentials are approved, they make a bid on Greg’s work. The most competitively priced contractor will be picked.

Not many contractors have all their licenses and insurances. Many of them are handymen, and they prefer to do things without licenses. With the kind of work that Greg does, he cannot take the risk of hiring unlicensed contractors.

If you want to check if a contractor has a license, insurance and workers’ compensation, you can get information online from the California State Licensed Contracting Board. You can look up any licensed contractor through that website, and it will tell you if they have workers’ compensation. However, the website will not tell you if every worker has workers’ compensation. Unfortunately, you cannot always monitor that. As long as they have a workers’ compensation policy, Greg is protected, because that contractor will have to cover for his company’s injuries.

Bruce asks Greg how important it is to pay your contractor on time. Greg believes that it depends on the contractor. When you are beginning a relationship with a contractor, it can be scary for them to accept late payment, especially if they have been previously defrauded. As you develop a good relationship with a contractor, they will likely become less concerned with your ability to pay within a short period of time. The contractor needs to know that you are looking out for their welfare. Greg has developed such a great relationship with his contractor that he considers him to be a business partner, and Greg knows that his contractor is willing to do jobs quickly without worrying about being underpaid.

Greg says that contractor prices have decreased from the housing peak. They are not trying to put 20 to 50 percent on a job. They are actually just happy to have a job at all. However, he is not sure just how badly the housing decline damaged them.

Most of Greg’s general contractors do most of their work by themselves, but if they choose to use sub-contractors, they are required to choose from a list of Greg’s preferred sub-contractors. If they do not use a preferred sub-contractor then they will be in violation of their contract. If the general contractor wants to use his own sub-contractors, then the sub must go through Greg’s application process. If the general contractor decides to pay his subs directly, then he will take on the liability if those subs have trouble on the job. If that general contractor hires a sub who is hurt, then that sub will be covered by his own workers’ compensation policy.

Greg feels that he has really mastered his plan for housing construction. When changes do occur he often does not know about it, because Greg’s general contractor does such a good job at taking care of the problem. It took a long time for Greg to find all of his fantastic work partners, but now that they are used to his system, they probably would not want to work for anyone else. As a matter of fact, some of Greg’s contractors have tried doing jobs for other people using his construction strategy, but they came back later and told him that his plans don’t work with other employers. Greg’s construction experience gives him an edge as a project manager, and this education makes it easier for his contractors to work with him.

Greg uses the word Gucci to describe the new housing market that TNG has began to invest in. Greg is starting to see higher valued homes enter into trustee sales. This is not the kind of product that Greg typically works with, but he is interested in this area of the housing market and he is learning about it very quickly.

When someone walks into a TNG property, Greg wants them to see that everything is in order. TNG homes are staged and well repaired, so that makes buyers feel more comfortable with buying the property. It was difficult for Greg to get attention from realtors for a while, because people perceived that they were over repairing. The extensive repairs that were being done on Greg’s properties made it difficult for buyers to compare his properties to others in the area. Now some realtors frequently check with Greg to see if he has new inventory, because TNG properties have gained a reputation for being easy sellers. Greg’s buyers are even starting to overpay for his houses, because there are no comparable matches to TNG properties. Many buyers want the kind of finish that TNG homes have, but since they cannot find that kind of product from anyone else, they will buy TNG properties for higher prices.

Greg believes that staging is very important for making sales happen quickly. When people step inside a TNG property they can see from the staging job that it will be a good home to live in. He would give his staging model an 8 out of 10 for effectiveness. He does not spend any more than 500 dollars on staging per house, but he believes that he gets much more money than that in the resulting sale price.

When buyers shop for homes, one of the first places they look for is realtor.com. Realtor.com is a great starting place for home shopping, because all of the selling properties on the MLS are dumped onto it. TNG does a lot of advertising on realtor.com, so that they will show up higher on the list of “for sale” properties. Some experienced buyers don’t waste time on realtor.com, because they know that a lot of time can be wasted by trying to find a home by yourself. These people often prefer to work with realtors, because they know that a realtor can find a good home quickly.

When TNG receives an offer on a property, Greg often requires them to shorten free look periods and quickly purchase appraisals. He also asks them to get their home inspections done quickly if they desire to get one. When a person shows that they are willing to spend their money quickly, it shows Greg that they will likely finish escrow. Greg often checks out his buyers’ loan package, so that he can be sure that they are not lying on their application.

Bruce asks if lenders have become increasingly cautious. Greg says that their level of caution depends on the area they are working in. When TNG worked in Moreno Valley, he was fighting appraisals quite often, because there was a lot of evidence for what an REO was worth but very little evidence for what a repaired home was worth. Currently, the decreased pricing trend is beginning to reverse. Greg does not know if prices will continue to increase, but he feels that they likely will, because ownership payments are often lower than rent payments in that area. Most of Greg’s Moreno Valley buyers had FHA financing.

Greg has not received any feedback from realtors who claim that buyers are coming into the market because of the tax rebates. No realtor has ever asked Greg to hurry through the sale process, because their buyer wanted the 8,000 dollar check. However, the realtors may not be telling Greg that information because they have no need to.

If an investor is having trouble selling his or her home, Greg would advise them to go to the MLS and check out the competition. Find out what other properties are selling for, and compare the condition of your home with theirs. Sometimes homes are located in bad areas, such as near a railroad. Greg would never risk buying a property that is back to a railroad, or is in any other undesirable.

The 90 day FHA rule was just lifted. Greg is unsure of how much this will affect the market. He thinks that prices at the whole-sale level will come up, because now investors will not have to wait as long to resale. Greg is concerned about whether or not FHA appraisers will allow prices to appreciate, because they have always factored in depreciation into their appraisal values.

157-TNG Radio – FBI 1-16-10

Friday, January 15th, 2010

FBI Mortgage Fraud

FBI Mortgage Fraud

The FBI

Paul Bertrand,
Supervisory Special FBI Agent, Los Angeles Mortgage Fraud Task Force

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This week Bruce is joined by Paul Bertrand. Paul is a supervisor for the Los Angeles Mortgage Fraud Division in the FBI.

When Bruce thinks of fraud in real estate, he thinks of a borrower lying on a loan application, but there is much more to loan fraud than that. Paul’s division likes to focus on larger, organized groups who can devise a complex scheme. Many of these schemes have the purpose of defrauding banks. Paul prioritizes his actions based on the number of transactions and the dollar amount involved in the scheme. He tries to identify who the most damaging schemers are based on the volume and size of a schemer’s transactions.

Mortgage fraud has evolved over the last 3 years. Traditional straw buyer schemes with artificial appraisals have decreased, but since then, other kinds of fraud have been developed. Every time one kind of fraud decreases, another kind develops.

A couple years ago, banks stopped lending money to people trying to buy homes. After this happened, Paul began to see more builder bailout and home equity lines of credit schemes. As equity decreased, foreclosure rescue schemes began to increase. These foreclosure rescues involved the filings of fictitious bankruptcies. As that went away, Paul began to see an increase in loan modification schemes. Now, Paul is beginning to see more short sale schemes, especially short sale schemes involving real estate agents.

California has the highest volume of fraud. However, there are other parts in the country like  Las Vegas with similar problems.

From 2005 to 2007, misstatements of income, for the purpose of qualifying for a home loan, were highly prevalent. Sometimes people would not qualify for a full doc loan, so they would be told to attempt to qualify for a stated income loan. These people would often be told what level of income they would need for a loan, so the borrowers would put that required amount on their loan application. Bruce thinks this sort of fraud involves a team effort. If Paul found a particular loan broker who had dozens of false income statements, then Paul might try to figure out if the broker was involved in the fraud.

Bruce asks Paul how he gets his fraud information in a timely basis, and whether or not people who commit fraud think that they are inventing something new. Paul gets lots of complaints from banks who are victims of fraud. The FBI offers classes on real estate and fraud. Paul does not know if people who are involved in fraud often think that they are doing something new.

If a person is committing fraud for ownership, they are probably committing fraud because they want to live in the house and intend to pay for it, but they are not capable of normally qualifying for a loan. The chances of default on these schemes are significantly less than in an organized scheme in which the schemers intend to defraud the bank. Paul focuses mostly on the fraud for profit schemers, rather than the fraud for housing schemers.

The National Mortgage Fraud Team is a unit at the FBI headquarters. This unit is in the financial crimes section. That unit is made up of a unit chief, who oversees the mortgage fraud program for the whole country, and several specialized supervisors who are responsible for different sections of the country. These people provide policy guidance to the country. They also collect information from Paul’s division, so that they can comprehend the way fraud is occurring in his area.

In short sale fraud, a listing agent will often convince his clients to negotiate a short sale with the bank without telling them that there are legitimate buyers who will pay for their home at market value. In this kind of fraud, the agent will approach a lender and negotiate a short sale for an investor who is related to the agent. In a short period of time, this property will be flipped to a legitimate buyer who will pay at the market value. The profit from this deal will then be split between the people involved in the fraud.

The FBI has no problem with a short sale in which the buyer pays for a home and is then able to sell it for a profit. Just as long as the deal did not involve lying, and if all aspects of the sale were fully disclosed, then the transaction will probably not be labeled as fraudulent.

A typical short sale candidate, in Riverside, would be someone who owes more on their house than their house is worth.

Bruce gives Paul an example of a short sale:

A $400,000 dollar loan on a $250,000 house. The agent negotiates for the lender to list it at $190,000. A disconnected buyer buys it for the listing price, and then sells it for a profit. The lender does not know that the intent was to resell the home for a profit.

Bruce asks if this example presents a problem. Paul says it might. In this case, there are two banks involved. One of these banks owes $400,000, and the other bank would the one that the investor is using to purchase the home. The second bank would usually be giving a cash offer. Paul says that if everything in the deal is fully disclosed, then there would be no problem. If the first bank was told that it was being purchased as an owner occupant, then that would present a problem. Investors sometimes worry that these kinds of investor deals could be interpreted as fraud, because these deals are frequently being performed. Investors sometimes make offers, but they may have no idea what the lender was told by the listing agent. People will know if they are making deals that are being hidden. The real problem being addressed here is whether or not the lender is being ripped off.

There was a time when sellers would receive tax bills for the difference between what they owed and what the short sale went through at, but this is not currently happening.

A flipping scheme consists of tricking a bank into funding a loan for the purchasing of a property. Usually this involves a straw buyer and an over appraisal. These homes are then sold at the highly appraised value. This causes banks to be defrauded out of the difference in the mortgage money paid to the seller.

When an investor buys a home that needs work, the appraisal on the fixed home will be higher than the unfixed home, but this should not be detected as fraud.

When you have lots of foreclosures, people create foreclosure rescue schemes. Foreclosure rescue schemes usually involve a lie to the person who’s home is already in distress in order to get money from them. These homes will ultimately foreclose either way. Today, people will promise a loan modification or a low fixed rate in exchange for a fee. As soon as the fee is paid, the person committing fraud will do nothing.

In California, it is no longer legal to ask for a fee in advance of a deal. California made advanced fees illegal last summer.

It is hard to get people in foreclosure any help, because there is no advance fee. A legitimate company could be trying to do good modification work, but if a lender doesn’t cooperate, then that company will not get paid. Unfortunately, rules are made to protect consumers, but they probably do not get a lot of help at this time. On the other hand, lenders are more open to offering help than perhaps any other time in history.

To get a loan modification, you must present a lender with some sort of hardship. Today, people are beginning to “dumb down” their assets and income in order to get a modification. People are now making false claims of identity theft as well. They will try to claim that they never purchased x home, and that they were used as a straw buyer, so that they can get out of their home.

Bruce has discovered that people are making plans to swap short sales, and then deed their homes back to each other at another time. This kind of plan can be labeled as fraud.

Bruce asks if people have been trying to burn their own homes in order to get out of loans. Paul does not believe that this sort of fraud has been increasing.

Bruce asks what kind of process occurs when a person is claimed to be guilty of fraud. The first stage in convicting someone of fraud is the complaint. After the complaint has been filed, an interview of people who are knowledgeable of the case is performed. Business records are then gathered and surveyed. After the FBI thinks they have enough information to make an accusation of fraud, the perpetrator is presented to a grand jury, or an affidavit is written to get a criminal complaint. This criminal complaint will then allow the FBI to get an arrest warrant. However, by the time someone is arrested by the FBI, they have already been charged with a crime. Most people know that they are being investigated for mortgage fraud before the FBI gets to the point of arrest. Paul believes that 2010 will be a busy year for mortgage fraud.

If you want to find out more about the FBI and mortgage fraud, the FBI’s website is www.fbi.gov

The Norris Group Real Estate News Roundup 9/18/09

Friday, September 18th, 2009

Today’s News Synopsis:

Laurence Fink, of BlackRock Inc., warns that government programs to help homeowners may slow the recovery in the mortgage market. The FHA announced that its reserves will fall below congressional requirements. MDA DataQuick reports that fifteen percent of the homes sold in August were bought by investors. Statistics from Trulia show that price cuts in Irvine are more likely to occur in the luxurious areas rather than the popular areas.

In The News:

Bloomberg“BlackRock’s Fink Says Obama Rules Threaten Markets” (9-18-09)

“BlackRock Inc. Chairman Laurence Fink said Obama administration programs to help homeowners stave off foreclosure may hinder the recovery of the mortgage market while benefiting banks that own second loans on the properties.”

Bloomberg“FHA Mortgage Insurance Reserves to Fall Below 2% Rule” (9-18-09)

“The Federal Housing Administration, the government agency that insures more than 20 percent of U.S. single-family mortgages, said its reserves will fall below congressional requirements as home prices decline.”

Orange County Register“Newport hotels cut rates 24%, still empty room grow” (9-18-09)

“The lodging experts at PKF Consulting report that Orange County hotels in July – latest report — saw room rates fall 16.0% in a year. And that couldn’t stop 21.2% of their rooms going empty vs. 16.67% the year earlier.”

Orange County Register“Investors driving up O.C. home sales” (9-18-09)

“Fifteen percent of the 2,790 homes sold in August — about one out of every seven sales — were purchased by likely investors, or absentee buyers getting their tax bills sent to another address.”

Orange County Register“Looking for price cuts on Irvine homes?” (9-18-09)

“Irvine home listings were almost twice as likely to be discounted in pricey 92603 than in perenially popular 92602, according to the latest figures from Trulia.com. They cover price cuts as of Sept. 1.”

Orange County Register“Auditing firm says 95% of loans have state, federal violations” (9-18-09)

“Statistics show that only 10% of people qualify for loan modifications, and 50% of that percentage fall back into trouble within six months, says De Novo Business Development Executive Teri Murphy.”

Inman“Title insurers back in black” (9-18-09)

“The title insurance industry generated $2.55 billion in premiums during the second quarter, down 8.1 percent from the $2.77 billion in policies written during same period a year ago, the American Land Title Association reported.”

Realty Times“Turning Internet Confusion into Success: Social Networking” (9-18-09)

“There are three practical reasons to get involved in social networking. The first of these is marketing; social networking gives you the opportunity to brand yourself – either the way that you wish to be branded, or as a readily available expert in your field, thereby connecting you to new customers. The second reason is that it connects you to existing customers. Larger companies such as HP have actually created customer service profiles on Facebook and Twitter and you are far more likely to get more personalized service through those mediums due to the fact that those service reps are relegated to those particular services.”

Looking Back:

One year ago, the Federal Reserve and the ECB injected $180 billion into money markets in an attempt to stop the financial crisis. The U.S. government took over AIG.  Home sales fell 1 percent from the previous year.

139-TNG Radio – Sean O’Toole 9-12-09

Saturday, September 12th, 2009

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Sean O’Toole

Founder, Foreclosure Radar

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Bruce Norris is joined this week by CEO of ForeclosureRadar.com, Sean O’Toole. He is a real estate investor and the founder and CEO of foreclosureradar.com.

Bruce bought a trustee sale recently using Sean’s website. Bruce asks Sean how has being an investor influenced the content of his website? Sean says that he built the site for his own use, and that he had not planned on making it a public site. Bruce believes that no one could have put Sean’s site together unless they new the real estate business. More experienced people are able to recognize the small things that make big differences.

One of the tools on foreclosureradar.com that has helped Sean is the transaction history of a property. You can use this tool to discover how the previous owner of a home bought and lost it. When you are looking at 100 properties every day, in the hopes of gaining just 5, the ability to quickly observe a property is of critical importance.

Foreclosure Radar started in California, and it has recently expanded into Arizona, Nevada, Washington, and Oregon. Foreclosure Radar publicly launched in May of 2007.

Bruce asks Sean how the quantity of foreclosures has changed since 2002. The change has amazed Sean. Sean started working in just a couple counties, but he was having trouble finding deals, so he started expanding. In 2006, the number of foreclosures being filed increased dramatically, so Sean realized that he could not afford to do research on all of those properties.

Bruce asks if the process of getting information is physically obtained, or if it is now computerized. All the documents and information must be physically obtained, and then typed into a computer. Sean thinks that this is a problem.

There is a tutorial on the website. Bruce asks Sean what the section FLX is for. That section is aimed at realtor customers. Sean wanted to make the website more interactive with photos and more search capabilities. If you go to a Realtor’s website, they have something called an IDX search in which you can search for properties with different types of bedrooms and baths. Sean wanted Foreclosure Radar to be the foreclosure MLS. FLX allows customers to show foreclosures on their own website. Consumers do not have many options for foreclosure information besides RealtyTrac and foreclosure.com, so Sean wanted people to be able to access that information for free.

Sean’s clients consist mostly of realtors, professional investors, and government users. Our local and county governments are looking for new revenue opportunities. They are now able to fine lenders up to $1,000 dollars a days for not maintaining their REO properties. Every time Bruce closes an escrow he always checks to see if it is an REO. A trustee sale is safer, because the fine does not begin until the property transfers.

Bruce asks if Sean has considered training people in real estate. Sean has decided to stay out of the training business because he has learned that there are many different approaches and he wants to support everyone.

Bruce asks Sean to compare the default numbers occurring between now and one year ago, in California. The default numbers have remained mostly flat. In July there were 45,000, and in June there were 46,000, and Sean believes that there was a drop in August. Last year, the default numbers were around 42,000 to 40,000. The people who are late on their payments have almost doubled within the last year. Bruce asks if Sean has any explanation for why the default notices have not reflected that. During September of last year, Fannie and Freddie went into conservatorship, the moratoriums began, and Paulson announced that he was seeking TARP. What Paulson’s message told the market was that these assets are being sold in distress, it is a temporary problem, if these loans are not forced into foreclosure then there will be no losses, and we should use funds to buy these assets from banks. This told the banks, if you have band loans, we will help you out, but if you have bad homes, then you will have to take the loss.

Last time this kind of problem occurred, the lenders responded the same way. They chose not to foreclose on properties. In 1995, a rule was passed that required lenders to foreclose on a property after 100 days. Bruce finds it interesting that the government was once forcing lenders to foreclose, but now they are helping them delay the process. The FDIC is now promoting loan modifications and Sean thinks that is just delaying the inevitable.

Bruce asks if Sean sees loan modifications taking a chunk out of the price. Sean believes that this is occurring. Last year, in California, we had 65,000 properties scheduled for foreclosure auction, and nearly 29,000 properties were foreclosed on. This year, we will have 130,000 scheduled for sale. We have doubled the number of properties being scheduled for sale, yet only 17,500 of those properties have actually been foreclosed on. The new home affordability program has a 3 month trial period, so they are putting people into foreclosure and starting this trial period, but they do not actually foreclose on them. What Sean is waiting to see is whether or not the cancellations of these foreclosures sales are going up. If this occurs then we will know that the modifications are working. So far, Sean has not seen any sign that these modifications are working.

130,000 scheduled sales are 6 to 9 months of inventory. History has shown that modifications do not work very well. However, more recent modifications seem to be working better than the previous ones. The average property that makes it through the foreclosure process is about 200,000 dollars upside down.

A new term has come up called a “strategic foreclosure”. This means that a person is capable of making their payments but they are deciding not to do so. Bruce asks if these people are adding to the pile. Sean believes that this makes sense on many levels. If a person makes a bad investment in a property then they can choose to walk away from it, and declare bankruptcy in the worst case. Right now, there are so many people making the decision to walk away from their homes that people no longer feel morally responsible to make their payments.

Sean O’Toole is Founder & CEO of ForeclosureRadar.com, the only company that tracks every foreclosure in California with daily updates on all foreclosure auctions. Prior to ForeclosureRadar Sean spent 15 years building and launching software companies before entering the foreclosure business in 2002 where he has successfully bought and sold more than 150 foreclosure properties.

135-TNG Radio – Rick Sharga 8-15-09

Saturday, August 15th, 2009

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Rick Sharga

Senior Vice President, RealtyTac

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This week Bruce is joined by Rick Sharga, the Senior Vice President of RealtyTrac. Rick joined RealtyTrac in 2004 as the vice president of marketing. Rick is also a panelist for I Survived Real Estate 2009.

Bruce asks Rick “What services does RealtyTrac offer?” RealtyTrac publishes the largest database of foreclosure and bank owned properties in the country. They also put a lot of related information about those properties in the database including property characteristics, comparable sales, and loan history. It used to take much longer and more expertise to get into the investing business, but RealtyTrac has helped change this.

Rick Sharga congratulates Bruce on producing some of the best educational services in the country.

Realtors use RealtyTrac in a couple ways. Some agents subscribe in order to get up-to-date information on foreclosure activity in their neighborhoods. Others use RealtyTrac to post their properties for sale and to advertise their services to buyers. Appraisers and investors look at property regions to determine property values. You can also use RealtyTrac to check the future inventory of a market place by checking the number of properties in the trustee sale stage. Realtors also use this tool for broker price opinions and to discuss short sale processing.

RealtyTrac’s data goes back to 2005. In 2005, about 530,000 were given foreclosure notices. Over 1.5 million properties have received foreclosure notices through the first half of this year.

Besides the great depression, this is the worst down turn we have ever had. Even professionals who knew this down turn was coming were stunned by how quickly the down turn hit us.

Prices are also falling with the number of foreclosures. In the past, people were taught to honor their contracts, but now one’s financial well being encourages people to walk away from financial responsibility. In many cases, the only option is to execute a deed in lui of foreclosure. The other option is to take the next 15 years to break even on the property you’ve bought.

Bruce asks Rick if he thinks that people consider it more acceptable nowadays to simply walk away from a payment because they do not feel like making the payment. Rick thinks that foreclosures have become so common nowadays that now people are not bothered so much by walking away from their homes. There is discussion in the industry about creating a forgiveness program for people who have gone through foreclosure during this period because the lending programs participated in making this problem worse. Bruce thinks that might make sense because they cannot make houses fast enough to solve the problem. There is discussion about shortening the forgiveness period from 5 to 7 years to 2 or 3 years.

This cycle is unusual because in the past downturns have been caused by an economic occurrence, which then caused unemployment, which then caused foreclosures. This time foreclosures started the problems because home prices were too high and people could not buy a home unless they bought a toxic loan.

Unemployment forces a selling decision that did not exist before. Option ARMs are going to be coming fast for the next 24 months, and they have already experienced a price hit. Option ARMs when they are resetting are always upside down in Riverside. Option ARMs are resetting a little early too because people are making teaser payments.

These home owners have very few options. They have no equity, they cannot afford the higher mortgage payment, and even if they can, they have to decide if that is the best decision for their family’s financial future.

Bruce asks Rick how loan modifications are working out. Rick says that they have done nothing other than give us a lot to talk about. Servicers are only focusing on the length of the loan and the interest rate. The Obama plan does not compel servicers to do principal balance write downs, and it does not moderate their loss. The only way to modify loans effectively is to do a principal write down.

Bruce asks Rick what the ramifications are for giving people principal write downs when they have lied to receive the original loan. Rick is not sure if we will induce more foreclosures by doing this. He thinks we may be overstating the number of people who are in the circumstance. There were not many people putting 50 percent down on their properties in the early part of the decade. People were using ridiculously relaxed financing to obtain properties that they could not afford. Rick thinks that it may be better to do a long term deferral instead of a principal write down. This might keep the home owner at a rate that they could afford, and sometime in the future that amount would be payable. Equity sharing is also one of the options for solving this problem. This involves writing down the principal balance, and requiring sellers to give a percentage of their profit back to the lender. Rick does not think that home owners would be interested in that plan.

States that have non recourse loans in place have a higher percentage of homes that become bank REOs. However, Rick has not seen a comprehensive study on this. There is a lot of discussion right now about increasing the number of loans that have a recourse option.

The House of Representatives passed something recently that will mandate a lender who forecloses on a property to give the former owner a five year lease option on the house. This has not been passed by the Senate yet, but it is coming to them next. Bruce and Rick think that this bill will affect loan programs going forward. Rick says that this is a valiant attempt to help prevent people from ending up on the street but most lenders are not set up to be property managers. People wonder how this will affect their capital structure. How do they treat the loss on that property, how do they treat the asset value, and what does it do to the loan risk profile? It could be a higher risk because more people will default, and it could be a lower risk because lenders will see more revenue.

Bruce asks if moratoriums have worked. Rick says that the only thing that these moratoriums are doing is delaying foreclosures. This could extend the length of the down turn. Moratoriums do not accomplish what they were intended for.

There are probably 10 states that account for approximately 75 percent of the total foreclosures. Most of them are doing moratoriums.

Core Logic says that 9 percent of California borrowers are at least 90 days late. Bruce asks Rick how that affects his outlook for 2010. Rick thinks we have seen the end of the subprime problem. The two big variables are unemployment and how badly Option ARMs will default. RealtyTrac’s forecast is that we may hit a numerical peak this year, because the raw number of option ARM loans was not as large as the raw number of subprime loans, but 2010 will look very similar to 2009. We may see an increase in foreclosure activity. If unemployment extends, and if prices continue to decrease, then 2010 may be worse than 2009.

Rick joined RealtyTrac in 2004 as the Vice President of Marketing. He is responsible for building and maintaining the RealtyTrac brand, corporate positioning and messaging, public and investor relations, and marketing communications activities. As a spokesman for the company, Rick has been quoted extensively in the press on foreclosure, mortgage and real estate trends, and appeared on NBC Nightly News, CNN, CBS, ABC World News and NPR.

Prior to joining the company, Rick spent more than 20 years developing corporate and product branding strategies for technology start-up companies and international corporations such as DuPont, Fujitsu, Hitachi and Toshiba. Rick created and executed successful sales and marketing programs in B2B, technology, consumer electronics and retail for companies like JD Edwards, Philips, Cox Communications and Honeywell.

Rick began his career with one of the world’s largest ad agencies, Foote, Cone and Belding, and also had successful engagements with Ketchum Communications and McGraw-Hill. He founded his own consulting firm, CJ Patrick Company, in 2002 to help companies develop business and brand strategies that clearly communicate a unique value proposition, create a position of competitive advantage, and leverage the strength of their brands in the marketplace.

A nationally-recognized speaker on Branding, Rick spends his spare time taking Tae Kwon Do classes with his 10-year-old son, and trying to keep up with his increasingly-mobile 4-year-old daughter. He also continues in his lifelong quest to find the perfect wine to compliment his BBQ’d baby back ribs.